Agromart Promotes Agribusiness in India
Avinash Sharma*
Faculty of Agricultural Sciences, Arunachal University of Studies, Namsai, Arunachal Pradesh - 792103, India
Sheelawati Monlai
Faculty of Agricultural Sciences, Arunachal University of Studies, Namsai, Arunachal Pradesh - 792103, India
Chowlani Manpoong
Faculty of Agricultural Sciences, Arunachal University of Studies, Namsai, Arunachal Pradesh - 792103, India
Prajjal Dey
Faculty of Agriculture, Sri Sri University, Cuttack, Orissa - 754006, India
Debanjana Saha
Department of Biotechnology, Centurion University of Technology and Management, Jatni, Bhubaneshwar, Orissa - 751009, India
Himanshu Pandey
Dr. Yashwant Singh Parmar University of Horticulture and Forestry, Solan - 173230, H.P., India
Naorem Johnson Singh
School of Agricultural Sciences & Rural development, Nagaland University, Nagaland -797004, India
Zhang Shi
Sheng Yang Agriculture University and China University of Political Science and Law, Beijing – 450100, China
DOI: NIL
Keywords: Agromart, Farmers, Self Help group, marketing
Abstract
Agromart is agricultural marketing domain supplying agricultural commodity to the world. The working principles of Agromart are to provide the raw materials which are linked with horticulture, agriculture, sericulture, apiculture, pisiculture, animal husbandry and poultry. It supports indigenous value added products traditional arts and crafts quality products of unorganized sector from farmhouse, farmer’s field, SHGs (self-help group), NGOs (nongovernmental organization). Agromart holds a potential for the generation of employment, generation of income, better storage, formation of livelihood, improving goods and services and national GDP. It will not only create awareness of adopting e-commerce in agriculture but will also improve rural and urban development ensuring sustainable agriculture into smart agriculture.
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Reference
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