Earning from Threads of Heritage Phulkari - A Successful Venture of Sukhmani Self Help Group
Gurupdesh Kaur*
Krishi Vigyan Kendra, Patiala, Punjab Agricultural University, Ludhiana, Punjab - 141004, India
Jasvinder Singh
Krishi Vigyan Kendra, Patiala, Punjab Agricultural University, Ludhiana, Punjab - 141004, India
DOI: NIL
Keywords: Thread, Heritage, SHG
Abstract
Punjab has a rich traditional heritage, of which Phulkari is an integral part. It is a form of hand embroidery which is carried forward from one generation to another, but lately this art form has undergone lots of evident changes. The journey which started from rural milieu has found a place in urban household. The present case study is an attempt to describe the journey of semi-literate rural women from mere workers to entrepreneurs. The study also reflects on issues how this craft acted as means to exploit rural craft women. An attempt is made to bring in the picture, the role of Krishi Vigyan Kendra, Patiala in skill development, value addition and marketing of Phulkari. Through KVK interventions in product development, business skill trainings and linkage to new markets, Sukhmani self help group reaped economic and social benefits.
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