Purple Revolution: To Enhance Opportunities for Lavender Growers in Jammu and Kashmir Valleys
Menaka M.
Division of FS&PHT, ICAR-IARI, New Delhi (110 012), India
Chandana M.R.*
Division of FHT, ICAR-IARI, New Delhi (110 012), India
Sindhu P.M.
Division of FS&PHT, ICAR-IARI, New Delhi (110 012), India
Sajeel Ahamad
Division of FS&PHT, ICAR-IARI, New Delhi (110 012), India
Abeer Ali
Division of FHT, ICAR-IARI, New Delhi (110 012), India
DOI: NIL
Keywords: Aroma mission, Cultivation practices, Lavender crop, Purple revolution
Abstract
Lavender, a native aromatic plant and a vital supplier of essential oils, has witnessed increased cultivation in the Jammu and Kashmir region. This surge can be attributed to the Aroma Mission initiated by the Ministry of Science & Technology, aimed at enhancing the agro-economy by promoting aromatic crops. The mission has substantially benefited farmers by doubling their income and facilitating large-scale lavender cultivation. This is particularly significant due to lavender's potential in providing medicinal properties that are incorporated into various processed products, such as perfumes, pharmaceuticals, and cosmetics. Notably, the oil content in lavender varies among different species, resulting in a surge of interest and rapid expansion in industrial lavender cultivation over the past decade. This article explores the primary challenges and advancements in lavender cultivation.
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Reference
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