Role of Market-Led Extension in Indian Agriculture
R.K. Rout*
Dept. of Agricultural Economics, College of Agriculture, OUAT, Bhawanipatna, Odisha (766 001), India
S.K. Sahoo
Dept. of Agricultural Extension, Major S.D. Singh Degree College, CSJMU, Mohammdabad, Uttar Pradesh (209 651), India
Simly Das
Dept. of Nematology, College of Agriculture, OUAT, Bhawanipatna, Odisha (766 001), India
B.K. Mandal
Dept. of Agricultural Economics, College of Agriculture, OUAT, Bhubaneswar, Odisha (751 003), India
S. Behera
Dept. of Seed Science and Technology, College of Agriculture, OUAT, Chiplima, Odisha (768 026), India
DOI: NIL
Keywords: Capacity building, Market Led Extension, Paradigm shift, Sustainable Agriculture
Abstract
Since the previous 50 years, Indian agriculture has achieved enormous strides, becoming self-sufficient in the production of food grains. Even though production has greatly grown, monetary incentives to entice farmers have not been successful. It also entails strengthening the ability of the agricultural sector to boost productivity and profit maximization through the emerging trend of extension service. According to the WTO, in order to reap the best returns on their investments, farmers at all levels must transition from production and selling on the home market to producer and seller on the larger market scene. The paradigm shift of current agricultural situations, which calls for the sector's transformation into a profit-oriented enterprise, makes the need for market-led imperative. However, the Market-led extension help the farmers to improve the quality of farm produce, increase the product value and marketability resulting in increasing of income to the farmers.
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Reference
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