Sustainability - from Local to Global
L.C. De
ICAR-NRC for Orchids, Pakyong, Sikkim (737 106), India
DOI: NIL
Keywords: Global brands, Local agriculture, Local brands, Local products
Abstract
Sustainable, healthy and safe food systems are critical to achieve the world’s development goals. Agriculture development is one of the most powerful tools to end poverty, improve prosperity and feed a projected 9.7 billion people by 2050. Local agriculture is the key to the future of farming. Urban areas can integrate vertical farming or roof top gardens to grow fresh produce indoors. Local brands have a big advantage of deep understanding of the cultural context. Local brands have successfully leveraged the global trend in favour of herbal naturals such as bathing soaps, shampoos, food and beverages, skin care and apparel. It helps local brands build their unique distribution models in short time and goes to deeper which is challenge for a national market.
Downloads
not found
Reference
Alexandratos, N., 2009. How to feed the world in 2050. Proceedings of a Technical Meeting of Experts, FAO, Rome, pp. 1-32.
Godfray, H.C.J., Beddington, J.R., Crute, I.R., Haddad, L., Lawrence, D., Muir, J.F., Pretty, J., Robinson, S., Thomas, S.M., Toulmin, C., 2010. Food security: The challenge of feeding 9 billion people. Science 327, 812-818.
Tilman, D., Cassman, K.G., Matson, P.A., Naylor, R., Polasky, S., 2002. Agricultural sustainability and intensive production practices. Nature 41, 671-677.