The Future of Market-Led Extensions: Harnessing Consumer Preferences with Big Data
Saptaparna Karmakar*
Dept. of Agricultural Extension, Bidhan Chandra Krishi Viswavidyalaya, Mohanpur, Nadia, West Bengal (741 252), India
Debabrata Basu
Dept. of Agricultural Extension, Bidhan Chandra Krishi Viswavidyalaya, Mohanpur, Nadia, West Bengal (741 252), India
DOI: NIL
Keywords: Big data analytics, Consumer preferences, Data integration, Market-led extensions
Abstract
In this article, we delve into the profound impact of consumer preferences and their interplay with big data analytics within the realm of market-led extensions. Consumer preferences serve as the guiding light for these initiatives, influencing their strategies and market adaptability. This exploration begins by underscoring the crucial role of consumer data, highlighting its ability to provide a comprehensive understanding of consumers. The article further elucidates the distinguishing characteristics of big data, setting it apart from conventional data sources and emphasizes the significance of effective data collection and integration methods for robust consumer insights. Lastly, it explores a spectrum of big data analytics techniques tailored for consumer preference analysis, outlining their distinct attributes, advantages and challenges. As the synergy between consumer preferences and big data analytics continues to evolve, this article elucidates how it is reshaping the landscape of market-led extensions, fostering data-informed decisions, innovation and competitiveness in an ever-evolving market milieu.
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Reference
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