Agromart Promotes Agribusiness in India
Keywords:
Agromart, Farmers, Self Help Group, MarketingAbstract
Agromart is agricultural marketing domain supplying agricultural commodity to the world. The working principles of Agromart are to provide the raw materials which are linked with horticulture, agriculture, sericulture, apiculture, pisiculture, animal husbandry and poultry. It supports indigenous value added products traditional arts and crafts quality products of unorganized sector from farmhouse, farmer’s field, SHGs (self-help group), NGOs (nongovernmental organization). Agromart holds a potential for the generation of employment, generation of income, better storage, formation of livelihood, improving goods and services and national GDP. It will not only create awareness of adopting e-commerce in agriculture but will also improve rural and urban development ensuring sustainable agriculture into smart agriculture.